diff --git a/enterprise/app/services/captain/lifecycle/dispatcher.rb b/enterprise/app/services/captain/lifecycle/dispatcher.rb
new file mode 100644
index 000000000..31238eaa2
--- /dev/null
+++ b/enterprise/app/services/captain/lifecycle/dispatcher.rb
@@ -0,0 +1,127 @@
+class Captain::Lifecycle::Dispatcher
+  GUARDS = [
+    Captain::Lifecycle::Guards::ReservationActive,
+    Captain::Lifecycle::Guards::OptOutLabel,
+    Captain::Lifecycle::Guards::MaxPerReservation,
+    Captain::Lifecycle::Guards::QuietHours,
+    Captain::Lifecycle::Guards::MinInterval,
+    Captain::Lifecycle::Guards::CustomerReplied
+  ].freeze
+
+  def initialize(delivery)
+    @delivery = delivery
+  end
+
+  def call
+    return unless @delivery.status == 'scheduled'
+
+    return if handle_guard_result(run_guards)
+
+    rendered = render_template
+    message = send_message(rendered)
+    @delivery.mark_sent!(message: message, conversation: message.conversation, rendered_body: rendered)
+  rescue StandardError => e
+    Rails.logger.error("[LifecycleDispatcher] delivery #{@delivery.id} failed: #{e.class} #{e.message}")
+    @delivery.mark_failed!(e.message)
+    raise
+  end
+
+  private
+
+  # Returns true if the guard handled (and halted) the delivery, false to proceed
+  def handle_guard_result(result)
+    case result[:action]
+    when :skip
+      @delivery.mark_skipped!(result[:reason])
+      true
+    when :reschedule
+      apply_reschedule(result[:fire_at])
+      true
+    else
+      false
+    end
+  end
+
+  def run_guards
+    GUARDS.each do |klass|
+      result = klass.new(@delivery).check
+      return result if result[:action] != :pass
+    end
+    { action: :pass }
+  end
+
+  def apply_reschedule(new_fire_at)
+    @delivery.update!(fire_at: new_fire_at)
+    Captain::Lifecycle::DispatcherJob.perform_at(new_fire_at, @delivery.id)
+  end
+
+  def render_template
+    ctx = Captain::Lifecycle::ContextBuilder.build(@delivery.captain_reservation)
+    rule = @delivery.lifecycle_rule
+    Captain::PromptRenderer.render_string(rule.message_body.to_s, ctx)
+  end
+
+  def send_message(rendered_body)
+    reservation = @delivery.captain_reservation
+    inbox = reservation.unit&.concierge_inbox
+    raise 'Concierge inbox not configured for unit' if inbox.blank?
+
+    conversation = find_or_create_conversation(inbox, reservation)
+    merge_unit_attribute(conversation, reservation)
+
+    rule = @delivery.lifecycle_rule
+    assistant = concierge_assistant_for(inbox)
+    msg = Messages::MessageBuilder.new(
+      assistant, conversation,
+      { content: rendered_body, message_type: 'outgoing' }
+    ).perform
+
+    dispatch_interactive_if_needed(rule, reservation)
+    msg
+  end
+
+  def merge_unit_attribute(conversation, reservation)
+    attrs = (conversation.custom_attributes || {}).merge(
+      'current_unit_id' => reservation.captain_unit_id
+    )
+    conversation.update!(custom_attributes: attrs)
+  end
+
+  def find_or_create_conversation(inbox, reservation)
+    contact = reservation.contact
+    existing = inbox.conversations.where(contact_id: contact.id).order(last_activity_at: :desc).first
+    return existing if existing.present?
+
+    contact_inbox = ContactInbox.find_or_create_by!(contact: contact, inbox: inbox) do |ci|
+      ci.source_id = contact.phone_number.to_s.gsub(/\D/, '')
+    end
+
+    ::Conversation.create!(
+      account_id: inbox.account_id,
+      inbox_id: inbox.id,
+      contact_id: contact.id,
+      contact_inbox_id: contact_inbox.id
+    )
+  end
+
+  def concierge_assistant_for(inbox)
+    inbox.captain_inbox&.assistant
+  end
+
+  def dispatch_interactive_if_needed(rule, reservation)
+    return if rule.message_type == 'text' || rule.message_payload.blank?
+
+    inbox = reservation.unit.concierge_inbox
+    provider = inbox.channel.try(:create_messaging_service) || inbox.channel
+    return unless provider.respond_to?(:send_interactive_message)
+
+    payload = render_payload(rule.message_payload, reservation)
+    provider.send_interactive_message(reservation.contact.phone_number, payload)
+  end
+
+  def render_payload(payload, reservation)
+    ctx = Captain::Lifecycle::ContextBuilder.build(reservation)
+    rendered = Captain::PromptRenderer.render_string(payload.to_json, ctx)
+    JSON.parse(rendered)
+  end
+end
diff --git a/spec/enterprise/services/captain/lifecycle/dispatcher_spec.rb b/spec/enterprise/services/captain/lifecycle/dispatcher_spec.rb
new file mode 100644
index 000000000..ace555a0e
--- /dev/null
+++ b/spec/enterprise/services/captain/lifecycle/dispatcher_spec.rb
@@ -0,0 +1,79 @@
+# rubocop:disable RSpec/AnyInstance
+require 'rails_helper'
+
+RSpec.describe Captain::Lifecycle::Dispatcher do
+  subject(:dispatcher) { described_class.new(delivery) }
+
+  let(:account) { create(:account) }
+  let(:brand) { create(:captain_brand, account: account) }
+  let(:inbox) { create(:inbox, account: account) }
+  let(:unit) { Captain::Unit.create!(account: account, brand: brand, name: 'Test', concierge_inbox_id: inbox.id) }
+  let(:contact) { create(:contact, account: account, name: 'João Silva', phone_number: '+5561999999999') }
+  let(:reservation) do
+    create(:captain_reservation,
+           account: account, unit: unit, contact: contact,
+           suite_identifier: 'Alexa',
+           check_in_at: 2.hours.from_now, check_out_at: 10.hours.from_now)
+  end
+  let(:rule) do
+    create(:captain_lifecycle_rule,
+           account: account, event: 'checkin.scheduled_at', offset_minutes: -10,
+           message_body: 'Oi {{ customer.first_name }}, suíte {{ reservation.suite }}!')
+  end
+  let(:delivery) do
+    create(:captain_lifecycle_delivery,
+           account: account, captain_reservation: reservation,
+           lifecycle_rule: rule, inbox: inbox, fire_at: 1.hour.from_now)
+  end
+
+  describe '#call' do
+    context 'when all guards pass (happy path)' do
+      before do
+        real_conversation = create(:conversation, account: account, inbox: inbox, contact: contact)
+        real_msg = create(:message, account: account, inbox: inbox, conversation: real_conversation)
+        allow_any_instance_of(described_class)
+          .to receive(:send_message).and_return(real_msg)
+      end
+
+      it 'renders the template and marks delivery sent' do
+        dispatcher.call
+        expect(delivery.reload.status).to eq('sent')
+        expect(delivery.rendered_body).to include('João')
+        expect(delivery.rendered_body).to include('Alexa')
+      end
+    end
+
+    context 'when guard blocks with skip' do
+      before { reservation.update!(status: 'cancelled') }
+
+      it 'marks delivery skipped with reason' do
+        dispatcher.call
+        expect(delivery.reload.status).to eq('skipped')
+        expect(delivery.skip_reason).to eq('reservation_cancelled')
+      end
+    end
+
+    context 'when guard blocks with reschedule' do
+      it 'reschedules the delivery and does not send' do
+        new_time = 2.hours.from_now
+        allow_any_instance_of(Captain::Lifecycle::Guards::QuietHours)
+          .to receive(:check).and_return(action: :reschedule, fire_at: new_time)
+
+        expect(Captain::Lifecycle::DispatcherJob).to receive(:perform_at)
+        dispatcher.call
+        expect(delivery.reload.status).to eq('scheduled')
+        expect(delivery.fire_at).to be_within(1.minute).of(new_time)
+      end
+    end
+
+    context 'when delivery is not in scheduled state' do
+      before { delivery.update!(status: 'cancelled') }
+
+      it 'aborts without side effects' do
+        dispatcher.call
+        expect(delivery.reload.status).to eq('cancelled')
+      end
+    end
+  end
+end
+# rubocop:enable RSpec/AnyInstance