diff --git a/app/builders/v2/reports/conversion_funnel_builder.rb b/app/builders/v2/reports/conversion_funnel_builder.rb
new file mode 100644
index 000000000..c907d3ccb
--- /dev/null
+++ b/app/builders/v2/reports/conversion_funnel_builder.rb
@@ -0,0 +1,97 @@
+class V2::Reports::ConversionFunnelBuilder
+  include DateRangeHelper
+
+  # Reservation statuses we treat as "paid" — covers PIX (Inter), payments at the
+  # reception, card on arrival, etc. Anything that means the booking went through.
+  PAID_STATUSES = %w[active completed confirmed].freeze
+
+  # Statuses we ignore from "created" (drafts are pre-save, never went live)
+  IGNORED_CREATED_STATUSES = %w[draft].freeze
+
+  attr_reader :account, :params
+
+  def initialize(account, params)
+    @account = account
+    @params = params
+  end
+
+  def metrics
+    {
+      leads: leads_breakdown,
+      reservations: reservations_breakdown,
+      conversion_rates: conversion_rates_breakdown
+    }
+  end
+
+  private
+
+  def filter_inbox_id
+    @filter_inbox_id ||= params[:inbox_id].presence&.to_i
+  end
+
+  def conversations_in_period
+    @conversations_in_period ||= begin
+      scope = account.conversations.where(created_at: range)
+      scope = scope.where(inbox_id: filter_inbox_id) if filter_inbox_id
+      scope
+    end
+  end
+
+  def reservations_in_period
+    @reservations_in_period ||= begin
+      scope = account.captain_reservations.where(created_at: range)
+      scope = scope.where(inbox_id: filter_inbox_id) if filter_inbox_id
+      scope.where.not(status: IGNORED_CREATED_STATUSES)
+    end
+  end
+
+  # Leads classified using the same logic as the "Novas × Retorno" tab:
+  # new = no prior conversation in any inbox of the account
+  # returning = had a prior conversation
+  def leads_breakdown
+    total = conversations_in_period.count
+    return { total: 0, new: 0, returning: 0 } if total.zero?
+
+    conv_with_prior_ids = conversations_in_period
+                          .joins('INNER JOIN conversations prev ON prev.contact_id = conversations.contact_id ' \
+                                 'AND prev.account_id = conversations.account_id ' \
+                                 'AND prev.id < conversations.id')
+                          .distinct
+                          .pluck(:id)
+
+    returning = conv_with_prior_ids.size
+    {
+      total: total,
+      new: total - returning,
+      returning: returning
+    }
+  end
+
+  def reservations_breakdown
+    created = reservations_in_period.count
+    paid = reservations_in_period.where(status: PAID_STATUSES).count
+
+    {
+      created: created,
+      paid: paid
+    }
+  end
+
+  def conversion_rates_breakdown
+    leads_total = conversations_in_period.count
+    reservations_paid = reservations_in_period.where(status: PAID_STATUSES).count
+    reservations_created = reservations_in_period.count
+
+    {
+      lead_to_paid_reservation: percent(reservations_paid, leads_total),
+      lead_to_any_reservation: percent(reservations_created, leads_total),
+      created_to_paid: percent(reservations_paid, reservations_created)
+    }
+  end
+
+  def percent(numerator, denominator)
+    return 0 if denominator.to_i.zero?
+
+    (numerator.to_f / denominator * 100).round(1)
+  end
+end
diff --git a/app/builders/v2/reports/inbox_benchmarking_builder.rb b/app/builders/v2/reports/inbox_benchmarking_builder.rb
new file mode 100644
index 000000000..cd076e498
--- /dev/null
+++ b/app/builders/v2/reports/inbox_benchmarking_builder.rb
@@ -0,0 +1,79 @@
+class V2::Reports::InboxBenchmarkingBuilder
+  include DateRangeHelper
+
+  PAID_STATUSES = V2::Reports::ConversionFunnelBuilder::PAID_STATUSES
+  IGNORED_CREATED_STATUSES = V2::Reports::ConversionFunnelBuilder::IGNORED_CREATED_STATUSES
+
+  attr_reader :account, :params
+
+  def initialize(account, params)
+    @account = account
+    @params = params
+  end
+
+  # Returns one row per inbox of the account, with leads + reservations + rate,
+  # plus the brand name so the frontend can group by brand for benchmarking.
+  def build
+    return [] if range.blank?
+
+    inbox_brand_lookup = build_inbox_brand_lookup
+
+    account.inboxes.map do |inbox|
+      brand_name = inbox_brand_lookup[inbox.id]
+
+      leads_total = leads_count_by_inbox[inbox.id] || 0
+      reservations_created = reservations_created_by_inbox[inbox.id] || 0
+      reservations_paid = reservations_paid_by_inbox[inbox.id] || 0
+
+      {
+        inbox_id: inbox.id,
+        inbox_name: inbox.name,
+        brand_name: brand_name,
+        leads_total: leads_total,
+        reservations_created: reservations_created,
+        reservations_paid: reservations_paid,
+        conversion_rate: percent(reservations_paid, leads_total)
+      }
+    end
+  end
+
+  private
+
+  def leads_count_by_inbox
+    @leads_count_by_inbox ||= account.conversations
+                                     .where(created_at: range)
+                                     .group(:inbox_id)
+                                     .count
+  end
+
+  def reservations_created_by_inbox
+    @reservations_created_by_inbox ||= account.captain_reservations
+                                              .where(created_at: range)
+                                              .where.not(status: IGNORED_CREATED_STATUSES)
+                                              .group(:inbox_id)
+                                              .count
+  end
+
+  def reservations_paid_by_inbox
+    @reservations_paid_by_inbox ||= account.captain_reservations
+                                           .where(created_at: range, status: PAID_STATUSES)
+                                           .group(:inbox_id)
+                                           .count
+  end
+
+  # inbox_id => brand_name (or nil when there is no brand mapped for this inbox)
+  def build_inbox_brand_lookup
+    rows = Captain::UnitInbox
+           .joins(captain_unit: :brand)
+           .where(inbox_id: account.inboxes.select(:id))
+           .pluck('captain_unit_inboxes.inbox_id, captain_brands.name')
+
+    rows.to_h
+  end
+
+  def percent(numerator, denominator)
+    return 0 if denominator.to_i.zero?
+
+    (numerator.to_f / denominator * 100).round(1)
+  end
+end
diff --git a/app/controllers/api/v2/accounts/reports_controller.rb b/app/controllers/api/v2/accounts/reports_controller.rb
index d16451973..f1de67f84 100644
--- a/app/controllers/api/v2/accounts/reports_controller.rb
+++ b/app/controllers/api/v2/accounts/reports_controller.rb
@@ -95,6 +95,16 @@ class Api::V2::Accounts::ReportsController < Api::V1::Accounts::BaseController
     render json: builder.build
   end
 
+  def conversion_funnel
+    builder = V2::Reports::ConversionFunnelBuilder.new(Current.account, conversion_funnel_params)
+    render json: builder.metrics
+  end
+
+  def inbox_benchmarking
+    builder = V2::Reports::InboxBenchmarkingBuilder.new(Current.account, inbox_benchmarking_params)
+    render json: builder.build
+  end
+
   private
 
   def generate_csv(filename, template)
@@ -213,5 +223,20 @@ class Api::V2::Accounts::ReportsController < Api::V1::Accounts::BaseController
       until: params[:until]
     }
   end
+
+  def conversion_funnel_params
+    {
+      inbox_id: params[:inbox_id],
+      since: params[:since],
+      until: params[:until]
+    }
+  end
+
+  def inbox_benchmarking_params
+    {
+      since: params[:since],
+      until: params[:until]
+    }
+  end
 end
 # rubocop:enable Metrics/ClassLength
diff --git a/app/javascript/dashboard/api/reports.js b/app/javascript/dashboard/api/reports.js
index ade6a030c..4166d67a7 100644
--- a/app/javascript/dashboard/api/reports.js
+++ b/app/javascript/dashboard/api/reports.js
@@ -121,6 +121,27 @@ class ReportsAPI extends ApiClient {
       },
     });
   }
+
+  getConversionFunnel({ inboxId, from, to } = {}) {
+    return axios.get(`${this.url}/conversion_funnel`, {
+      params: {
+        inbox_id: inboxId,
+        since: from,
+        until: to,
+        timezone_offset: getTimeOffset(),
+      },
+    });
+  }
+
+  getInboxBenchmarking({ from, to } = {}) {
+    return axios.get(`${this.url}/inbox_benchmarking`, {
+      params: {
+        since: from,
+        until: to,
+        timezone_offset: getTimeOffset(),
+      },
+    });
+  }
 }
 
 export default new ReportsAPI();
diff --git a/app/javascript/dashboard/components-next/sidebar/Sidebar.vue b/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
index 138c93c9f..e346e138b 100644
--- a/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
+++ b/app/javascript/dashboard/components-next/sidebar/Sidebar.vue
@@ -550,6 +550,11 @@ const menuItems = computed(() => {
           label: t('SIDEBAR.REPORTS_BOT'),
           to: accountScopedRoute('bot_reports'),
         },
+        {
+          name: 'Reports Directory Dashboard',
+          label: t('SIDEBAR.REPORTS_DIRECTORY_DASHBOARD'),
+          to: accountScopedRoute('directory_dashboard_reports'),
+        },
       ],
     },
     {
diff --git a/app/javascript/dashboard/i18n/locale/en/report.json b/app/javascript/dashboard/i18n/locale/en/report.json
index fe4b0b0c1..9700dd360 100644
--- a/app/javascript/dashboard/i18n/locale/en/report.json
+++ b/app/javascript/dashboard/i18n/locale/en/report.json
@@ -687,5 +687,47 @@
     "AVG_REPLY_TIME": "Avg. Customer Waiting Time",
     "RESOLUTION_COUNT": "Resolution Count",
     "CONVERSATIONS": "No. of conversations"
+  },
+  "DIRECTORY_DASHBOARD": {
+    "HEADER": "Directory Dashboard",
+    "BANNER": {
+      "TITLE": "Channel adoption — not the full picture.",
+      "BODY": "These numbers measure the digital channel only (Jasmine + reservations created via app). Conversations attended manually that closed at the reception are not yet captured (manual marking is in progress)."
+    },
+    "HEADLINE_NUMBERS": "Headline numbers",
+    "METRICS": {
+      "LEADS_TOTAL": {
+        "LABEL": "Leads (total)",
+        "TOOLTIP": "All conversations created in the period (new + returning)"
+      },
+      "LEADS_NEW": {
+        "LABEL": "New leads",
+        "TOOLTIP": "First-ever conversation of the contact in any inbox of the network"
+      },
+      "LEADS_RETURNING": {
+        "LABEL": "Returning leads",
+        "TOOLTIP": "Contact had at least one prior conversation"
+      },
+      "CONVERSION_RATE": {
+        "LABEL": "Lead → Paid reservation",
+        "TOOLTIP": "Paid reservations ÷ total leads × 100. Adoption proxy, not full operation."
+      }
+    },
+    "FUNNEL": {
+      "TITLE": "Funnel",
+      "STAGE_LEADS": "Leads",
+      "STAGE_RESERVATIONS": "Reservations created",
+      "STAGE_PAID": "Paid"
+    },
+    "BENCHMARK": {
+      "TITLE": "Inbox benchmarking by brand",
+      "BRAND_AVG": "brand avg.",
+      "COL_INBOX": "Inbox",
+      "COL_LEADS": "Leads",
+      "COL_CREATED": "Created",
+      "COL_PAID": "Paid",
+      "COL_RATE": "Conv. rate",
+      "COL_VS_BRAND": "vs brand"
+    }
   }
 }
diff --git a/app/javascript/dashboard/i18n/locale/en/settings.json b/app/javascript/dashboard/i18n/locale/en/settings.json
index 6a3f2dc35..065b4e0f3 100644
--- a/app/javascript/dashboard/i18n/locale/en/settings.json
+++ b/app/javascript/dashboard/i18n/locale/en/settings.json
@@ -388,6 +388,7 @@
     "ONE_OFF": "One off",
     "REPORTS_SLA": "SLA",
     "REPORTS_BOT": "Bot",
+    "REPORTS_DIRECTORY_DASHBOARD": "Directory Dashboard",
     "REPORTS_AGENT": "Agents",
     "REPORTS_LABEL": "Labels",
     "REPORTS_INBOX": "Inbox",
diff --git a/app/javascript/dashboard/i18n/locale/pt_BR/report.json b/app/javascript/dashboard/i18n/locale/pt_BR/report.json
index c7a80a6fb..1868c1a2a 100644
--- a/app/javascript/dashboard/i18n/locale/pt_BR/report.json
+++ b/app/javascript/dashboard/i18n/locale/pt_BR/report.json
@@ -619,5 +619,47 @@
     "AVG_REPLY_TIME": "Tempo Médio de Espera do Cliente",
     "RESOLUTION_COUNT": "Contagem de Resolução",
     "CONVERSATIONS": "Nº de Conversas"
+  },
+  "DIRECTORY_DASHBOARD": {
+    "HEADER": "Painel Diretoria",
+    "BANNER": {
+      "TITLE": "Adoção do canal digital — não é a operação completa.",
+      "BODY": "Esses números medem só o canal digital (Jasmine + reservas via app). Conversas atendidas manualmente que fecharam na recepção ainda não estão capturadas (marcação manual em construção)."
+    },
+    "HEADLINE_NUMBERS": "Números principais",
+    "METRICS": {
+      "LEADS_TOTAL": {
+        "LABEL": "Leads (total)",
+        "TOOLTIP": "Todas as conversas criadas no período (novos + retorno)"
+      },
+      "LEADS_NEW": {
+        "LABEL": "Leads novos",
+        "TOOLTIP": "Primeira conversa do contato em qualquer caixa da rede"
+      },
+      "LEADS_RETURNING": {
+        "LABEL": "Leads de retorno",
+        "TOOLTIP": "Contato com pelo menos uma conversa anterior"
+      },
+      "CONVERSION_RATE": {
+        "LABEL": "Lead → Reserva paga",
+        "TOOLTIP": "Reservas pagas ÷ total de leads × 100. Proxy de adoção, não retrato da operação."
+      }
+    },
+    "FUNNEL": {
+      "TITLE": "Funil",
+      "STAGE_LEADS": "Leads",
+      "STAGE_RESERVATIONS": "Reservas criadas",
+      "STAGE_PAID": "Pagas"
+    },
+    "BENCHMARK": {
+      "TITLE": "Comparativo entre unidades por marca",
+      "BRAND_AVG": "média da marca",
+      "COL_INBOX": "Caixa de Entrada",
+      "COL_LEADS": "Leads",
+      "COL_CREATED": "Criadas",
+      "COL_PAID": "Pagas",
+      "COL_RATE": "Taxa conv.",
+      "COL_VS_BRAND": "vs marca"
+    }
   }
 }
diff --git a/app/javascript/dashboard/i18n/locale/pt_BR/settings.json b/app/javascript/dashboard/i18n/locale/pt_BR/settings.json
index 8483fd8df..ccb476592 100644
--- a/app/javascript/dashboard/i18n/locale/pt_BR/settings.json
+++ b/app/javascript/dashboard/i18n/locale/pt_BR/settings.json
@@ -387,6 +387,7 @@
     "ONE_OFF": "Única",
     "REPORTS_SLA": "SLA",
     "REPORTS_BOT": "Robôs",
+    "REPORTS_DIRECTORY_DASHBOARD": "Painel Diretoria",
     "REPORTS_AGENT": "Agentes",
     "REPORTS_LABEL": "Etiquetas",
     "REPORTS_INBOX": "Caixa de Entrada",
diff --git a/app/javascript/dashboard/routes/dashboard/settings/reports/DirectoryDashboard.vue b/app/javascript/dashboard/routes/dashboard/settings/reports/DirectoryDashboard.vue
new file mode 100644
index 000000000..f2d83b464
--- /dev/null
+++ b/app/javascript/dashboard/routes/dashboard/settings/reports/DirectoryDashboard.vue
@@ -0,0 +1,296 @@
+<script setup>
+import { ref, computed, onMounted } from 'vue';
+import ReportsAPI from 'dashboard/api/reports';
+import ReportFilters from './components/ReportFilters.vue';
+import ReportMetricCard from './components/ReportMetricCard.vue';
+import ReportHeader from './components/ReportHeader.vue';
+import Spinner from 'dashboard/components-next/spinner/Spinner.vue';
+
+const filters = ref({ from: 0, to: 0, inboxId: null });
+const isLoadingFunnel = ref(false);
+const isLoadingBenchmark = ref(false);
+
+const funnel = ref({
+  leads: { total: 0, new: 0, returning: 0 },
+  reservations: { created: 0, paid: 0 },
+  conversion_rates: {
+    lead_to_paid_reservation: 0,
+    lead_to_any_reservation: 0,
+    created_to_paid: 0,
+  },
+});
+
+const benchmark = ref([]);
+
+const fetchFunnel = () => {
+  if (!filters.value.from || !filters.value.to) return;
+  isLoadingFunnel.value = true;
+  ReportsAPI.getConversionFunnel(filters.value)
+    .then(({ data }) => {
+      funnel.value = data;
+    })
+    .finally(() => {
+      isLoadingFunnel.value = false;
+    });
+};
+
+const fetchBenchmark = () => {
+  if (!filters.value.from || !filters.value.to) return;
+  isLoadingBenchmark.value = true;
+  ReportsAPI.getInboxBenchmarking({
+    from: filters.value.from,
+    to: filters.value.to,
+  })
+    .then(({ data }) => {
+      benchmark.value = data;
+    })
+    .finally(() => {
+      isLoadingBenchmark.value = false;
+    });
+};
+
+const onFilterChange = ({ from, to, inboxes }) => {
+  filters.value = {
+    from,
+    to,
+    inboxId: inboxes?.id || null,
+  };
+  fetchFunnel();
+  fetchBenchmark();
+};
+
+const benchmarkGrouped = computed(() => {
+  const groups = new Map();
+  benchmark.value.forEach(row => {
+    const brand = row.brand_name || '— Sem marca —';
+    if (!groups.has(brand)) groups.set(brand, []);
+    groups.get(brand).push(row);
+  });
+  return [...groups.entries()].map(([brand, rows]) => {
+    const totalLeads = rows.reduce((s, r) => s + r.leads_total, 0);
+    const totalPaid = rows.reduce((s, r) => s + r.reservations_paid, 0);
+    const brandRate = totalLeads === 0 ? 0 : (totalPaid / totalLeads) * 100;
+    return { brand, rows, brandRate: Math.round(brandRate * 10) / 10 };
+  });
+});
+
+const formatNumber = n => Number(n || 0).toLocaleString();
+const formatPct = n => `${Number(n || 0).toFixed(1)}%`;
+
+const variationFromBrand = (rowRate, brandRate) => {
+  if (brandRate === 0) return null;
+  return Math.round((rowRate - brandRate) * 10) / 10;
+};
+
+onMounted(() => {});
+</script>
+
+<template>
+  <ReportHeader :header-title="$t('DIRECTORY_DASHBOARD.HEADER')" />
+
+  <div
+    class="bg-n-amber-3 border border-n-amber-7 rounded-lg p-3 mb-4 text-sm text-n-slate-12"
+  >
+    <strong>{{ $t('DIRECTORY_DASHBOARD.BANNER.TITLE') }}</strong>
+    {{ $t('DIRECTORY_DASHBOARD.BANNER.BODY') }}
+  </div>
+
+  <div class="flex flex-col gap-4">
+    <ReportFilters
+      filter-type="inboxes"
+      :show-group-by="false"
+      :show-business-hours="false"
+      :navigate-on-entity-filter="false"
+      @filter-change="onFilterChange"
+    />
+
+    <div
+      class="bg-n-solid-2 shadow outline-1 outline outline-n-container rounded-xl px-6 py-5"
+    >
+      <h3 class="text-base font-semibold m-0 mb-4">
+        {{ $t('DIRECTORY_DASHBOARD.HEADLINE_NUMBERS') }}
+      </h3>
+      <Spinner v-if="isLoadingFunnel" />
+      <div v-else class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-4 gap-4">
+        <ReportMetricCard
+          :label="$t('DIRECTORY_DASHBOARD.METRICS.LEADS_TOTAL.LABEL')"
+          :value="formatNumber(funnel.leads.total)"
+          :info-text="$t('DIRECTORY_DASHBOARD.METRICS.LEADS_TOTAL.TOOLTIP')"
+        />
+        <ReportMetricCard
+          :label="$t('DIRECTORY_DASHBOARD.METRICS.LEADS_NEW.LABEL')"
+          :value="formatNumber(funnel.leads.new)"
+          :info-text="$t('DIRECTORY_DASHBOARD.METRICS.LEADS_NEW.TOOLTIP')"
+        />
+        <ReportMetricCard
+          :label="$t('DIRECTORY_DASHBOARD.METRICS.LEADS_RETURNING.LABEL')"
+          :value="formatNumber(funnel.leads.returning)"
+          :info-text="$t('DIRECTORY_DASHBOARD.METRICS.LEADS_RETURNING.TOOLTIP')"
+        />
+        <ReportMetricCard
+          :label="$t('DIRECTORY_DASHBOARD.METRICS.CONVERSION_RATE.LABEL')"
+          :value="formatPct(funnel.conversion_rates.lead_to_paid_reservation)"
+          :info-text="$t('DIRECTORY_DASHBOARD.METRICS.CONVERSION_RATE.TOOLTIP')"
+        />
+      </div>
+    </div>
+
+    <div
+      class="bg-n-solid-2 shadow outline-1 outline outline-n-container rounded-xl px-6 py-5"
+    >
+      <h3 class="text-base font-semibold m-0 mb-4">
+        {{ $t('DIRECTORY_DASHBOARD.FUNNEL.TITLE') }}
+      </h3>
+      <Spinner v-if="isLoadingFunnel" />
+      <div v-else class="space-y-3">
+        <div class="flex items-center gap-4">
+          <div class="w-32 text-sm text-n-slate-11">
+            {{ $t('DIRECTORY_DASHBOARD.FUNNEL.STAGE_LEADS') }}
+          </div>
+          <div class="flex-1 bg-n-blue-9 text-white px-4 py-3 rounded-lg">
+            <span class="text-lg font-semibold">{{
+              formatNumber(funnel.leads.total)
+            }}</span>
+          </div>
+          <div class="w-24 text-sm text-n-slate-11 text-right">
+            {{ formatPct(100) }}
+          </div>
+        </div>
+        <div class="flex items-center gap-4">
+          <div class="w-32 text-sm text-n-slate-11">
+            {{ $t('DIRECTORY_DASHBOARD.FUNNEL.STAGE_RESERVATIONS') }}
+          </div>
+          <div
+            class="flex-1 bg-n-blue-7 text-white px-4 py-3 rounded-lg"
+            :style="{
+              maxWidth:
+                funnel.leads.total === 0
+                  ? '100%'
+                  : `${Math.max(20, (funnel.reservations.created / Math.max(1, funnel.leads.total)) * 100)}%`,
+            }"
+          >
+            <span class="text-lg font-semibold">{{
+              formatNumber(funnel.reservations.created)
+            }}</span>
+          </div>
+          <div class="w-24 text-sm text-n-slate-11 text-right">
+            {{ formatPct(funnel.conversion_rates.lead_to_any_reservation) }}
+          </div>
+        </div>
+        <div class="flex items-center gap-4">
+          <div class="w-32 text-sm text-n-slate-11">
+            {{ $t('DIRECTORY_DASHBOARD.FUNNEL.STAGE_PAID') }}
+          </div>
+          <div
+            class="flex-1 bg-n-teal-9 text-white px-4 py-3 rounded-lg"
+            :style="{
+              maxWidth:
+                funnel.leads.total === 0
+                  ? '100%'
+                  : `${Math.max(20, (funnel.reservations.paid / Math.max(1, funnel.leads.total)) * 100)}%`,
+            }"
+          >
+            <span class="text-lg font-semibold">{{
+              formatNumber(funnel.reservations.paid)
+            }}</span>
+          </div>
+          <div class="w-24 text-sm text-n-slate-11 text-right">
+            {{ formatPct(funnel.conversion_rates.lead_to_paid_reservation) }}
+          </div>
+        </div>
+      </div>
+    </div>
+
+    <div
+      class="bg-n-solid-2 shadow outline-1 outline outline-n-container rounded-xl px-6 py-5"
+    >
+      <h3 class="text-base font-semibold m-0 mb-4">
+        {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.TITLE') }}
+      </h3>
+      <Spinner v-if="isLoadingBenchmark" />
+      <div v-else class="overflow-x-auto">
+        <table class="w-full text-sm">
+          <thead>
+            <tr class="text-left text-n-slate-11 border-b border-n-weak">
+              <th class="py-2 pr-4">
+                {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.COL_INBOX') }}
+              </th>
+              <th class="py-2 px-2 text-right">
+                {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.COL_LEADS') }}
+              </th>
+              <th class="py-2 px-2 text-right">
+                {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.COL_CREATED') }}
+              </th>
+              <th class="py-2 px-2 text-right">
+                {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.COL_PAID') }}
+              </th>
+              <th class="py-2 px-2 text-right">
+                {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.COL_RATE') }}
+              </th>
+              <th class="py-2 pl-2 text-right">
+                {{ $t('DIRECTORY_DASHBOARD.BENCHMARK.COL_VS_BRAND') }}
+              </th>
+            </tr>
+          </thead>
+          <template v-for="group in benchmarkGrouped" :key="group.brand">
+            <tbody>
+              <tr class="bg-n-slate-3">
+                <td colspan="6" class="py-2 px-2 font-semibold text-n-slate-12">
+                  {{ group.brand }}
+                  <span class="text-n-slate-11 font-normal text-xs ms-2">
+                    ({{ $t('DIRECTORY_DASHBOARD.BENCHMARK.BRAND_AVG') }}
+                    {{ formatPct(group.brandRate) }})
+                  </span>
+                </td>
+              </tr>
+              <tr
+                v-for="row in group.rows"
+                :key="row.inbox_id"
+                class="border-b border-n-weak"
+              >
+                <td class="py-2 pr-4 text-n-slate-12">{{ row.inbox_name }}</td>
+                <td class="py-2 px-2 text-right">
+                  {{ formatNumber(row.leads_total) }}
+                </td>
+                <td class="py-2 px-2 text-right">
+                  {{ formatNumber(row.reservations_created) }}
+                </td>
+                <td class="py-2 px-2 text-right">
+                  {{ formatNumber(row.reservations_paid) }}
+                </td>
+                <td class="py-2 px-2 text-right font-medium">
+                  {{ formatPct(row.conversion_rate) }}
+                </td>
+                <td class="py-2 pl-2 text-right">
+                  <span
+                    v-if="
+                      variationFromBrand(row.conversion_rate, group.brandRate) >
+                      0
+                    "
+                    class="text-n-teal-11"
+                  >
+                    +{{
+                      variationFromBrand(row.conversion_rate, group.brandRate)
+                    }}
+                  </span>
+                  <span
+                    v-else-if="
+                      variationFromBrand(row.conversion_rate, group.brandRate) <
+                      0
+                    "
+                    class="text-n-ruby-11"
+                  >
+                    {{
+                      variationFromBrand(row.conversion_rate, group.brandRate)
+                    }}
+                  </span>
+                  <span v-else class="text-n-slate-11">—</span>
+                </td>
+              </tr>
+            </tbody>
+          </template>
+        </table>
+      </div>
+    </div>
+  </div>
+</template>
diff --git a/app/javascript/dashboard/routes/dashboard/settings/reports/reports.routes.js b/app/javascript/dashboard/routes/dashboard/settings/reports/reports.routes.js
index af01f6d74..5c8432ee1 100644
--- a/app/javascript/dashboard/routes/dashboard/settings/reports/reports.routes.js
+++ b/app/javascript/dashboard/routes/dashboard/settings/reports/reports.routes.js
@@ -23,6 +23,7 @@ import CsatResponses from './CsatResponses.vue';
 import BotReports from './BotReports.vue';
 import LiveReports from './LiveReports.vue';
 import SLAReports from './SLAReports.vue';
+import DirectoryDashboard from './DirectoryDashboard.vue';
 
 const meta = {
   featureFlag: FEATURE_FLAGS.REPORTS,
@@ -168,6 +169,12 @@ export default {
           meta,
           component: BotReports,
         },
+        {
+          path: 'directory_dashboard',
+          name: 'directory_dashboard_reports',
+          meta,
+          component: DirectoryDashboard,
+        },
       ],
     },
   ],
diff --git a/config/routes.rb b/config/routes.rb
index ab55dee1d..77cc3c176 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -516,6 +516,8 @@ Rails.application.routes.draw do
               get :first_response_time_distribution
               get :outgoing_messages_count
               get :inbox_leads_summary
+              get :conversion_funnel
+              get :inbox_benchmarking
             end
           end
           resource :year_in_review, only: [:show]
diff --git a/spec/builders/v2/reports/conversion_funnel_builder_spec.rb b/spec/builders/v2/reports/conversion_funnel_builder_spec.rb
new file mode 100644
index 000000000..def8e7a71
--- /dev/null
+++ b/spec/builders/v2/reports/conversion_funnel_builder_spec.rb
@@ -0,0 +1,118 @@
+require 'rails_helper'
+
+RSpec.describe V2::Reports::ConversionFunnelBuilder do
+  let(:account) { create(:account) }
+  let(:inbox)   { create(:inbox, account: account) }
+  let(:other_inbox) { create(:inbox, account: account) }
+
+  let(:since_t) { 30.days.ago.beginning_of_day }
+  let(:until_t) { Time.current.end_of_day }
+
+  let(:base_params) do
+    {
+      since: since_t.to_i.to_s,
+      until: until_t.to_i.to_s
+    }
+  end
+
+  def build(params = base_params)
+    described_class.new(account, params).metrics
+  end
+
+  describe '#metrics' do
+    context 'with empty period' do
+      it 'returns zeroed metrics' do
+        result = build
+        expect(result[:leads]).to eq({ total: 0, new: 0, returning: 0 })
+        expect(result[:reservations]).to eq({ created: 0, paid: 0 })
+        expect(result[:conversion_rates][:lead_to_paid_reservation]).to eq(0)
+      end
+    end
+
+    context 'with leads only (no reservations)' do
+      it 'counts conversations as leads' do
+        contact = create(:contact, account: account)
+        create(:conversation, account: account, inbox: inbox, contact: contact, created_at: 1.day.ago)
+
+        result = build
+        expect(result[:leads][:total]).to eq(1)
+        expect(result[:leads][:new]).to eq(1)
+        expect(result[:reservations][:paid]).to eq(0)
+      end
+    end
+
+    context 'when classifying new vs returning leads' do
+      it 'separates contacts with prior history' do
+        contact = create(:contact, account: account)
+        create(:conversation, account: account, inbox: inbox, contact: contact, created_at: 5.days.ago)
+        create(:conversation, account: account, inbox: inbox, contact: contact, created_at: 1.day.ago)
+
+        result = build
+        expect(result[:leads][:total]).to eq(2)
+        expect(result[:leads][:new]).to eq(1)
+        expect(result[:leads][:returning]).to eq(1)
+      end
+    end
+
+    context 'when classifying reservation statuses' do
+      let(:contact) { create(:contact, account: account) }
+      let(:contact_inbox) { create(:contact_inbox, contact: contact, inbox: inbox) }
+
+      it 'ignores draft reservations from "created"' do
+        create(:captain_reservation, account: account, inbox: inbox, contact: contact,
+                                     contact_inbox: contact_inbox, status: :draft, created_at: 1.day.ago)
+        result = build
+        expect(result[:reservations][:created]).to eq(0)
+      end
+
+      it 'counts non-draft as created' do
+        create(:captain_reservation, account: account, inbox: inbox, contact: contact,
+                                     contact_inbox: contact_inbox, status: :pending_payment, created_at: 1.day.ago)
+        result = build
+        expect(result[:reservations][:created]).to eq(1)
+        expect(result[:reservations][:paid]).to eq(0)
+      end
+
+      %i[active completed confirmed].each do |paid_status|
+        it "counts #{paid_status} as paid" do
+          create(:captain_reservation, account: account, inbox: inbox, contact: contact,
+                                       contact_inbox: contact_inbox, status: paid_status, created_at: 1.day.ago)
+          result = build
+          expect(result[:reservations][:paid]).to eq(1)
+        end
+      end
+    end
+
+    context 'with inbox_id filter' do
+      it 'restricts both conversations and reservations to that inbox' do
+        contact = create(:contact, account: account)
+        contact_inbox = create(:contact_inbox, contact: contact, inbox: inbox)
+        contact_inbox_other = create(:contact_inbox, contact: contact, inbox: other_inbox)
+
+        create(:conversation, account: account, inbox: inbox, contact: contact, created_at: 1.day.ago)
+        create(:conversation, account: account, inbox: other_inbox, contact: contact, created_at: 1.day.ago)
+        create(:captain_reservation, account: account, inbox: inbox, contact: contact,
+                                     contact_inbox: contact_inbox, status: :confirmed, created_at: 1.day.ago)
+        create(:captain_reservation, account: account, inbox: other_inbox, contact: contact,
+                                     contact_inbox: contact_inbox_other, status: :confirmed, created_at: 1.day.ago)
+
+        result = build(base_params.merge(inbox_id: inbox.id))
+        expect(result[:leads][:total]).to eq(1)
+        expect(result[:reservations][:paid]).to eq(1)
+      end
+    end
+
+    context 'when computing conversion rates' do
+      it 'rounds to one decimal' do
+        contact = create(:contact, account: account)
+        contact_inbox = create(:contact_inbox, contact: contact, inbox: inbox)
+        3.times { create(:conversation, account: account, inbox: inbox, contact: contact, created_at: 1.day.ago) }
+        create(:captain_reservation, account: account, inbox: inbox, contact: contact,
+                                     contact_inbox: contact_inbox, status: :confirmed, created_at: 1.day.ago)
+
+        result = build
+        expect(result[:conversion_rates][:lead_to_paid_reservation]).to eq(33.3)
+      end
+    end
+  end
+end